That's a big celebration for 4,891 Smurfs fans that participated for the global event that occurs in different part of the country and the activity landed them a new Guinness World Record title "For the Largest Gathering of People dressed as Smufs withina 24 hour period in multiply venues on Globel Smurfs Day"

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CULVER CITY, Calif.,/BRUSSELS, Belgium, June 25, 2011 – Today, in honor of Global Smurfs Day, Smurfs fans in 11 cities around the world set a new Guinness World Records title for the Largest Gathering of People Dressed as Smurfs within a 24-hour Period in Multiple Venues, it was announced today by Marc Weinstock, president, Worldwide Marketing for Sony Pictures Entertainment. The worldwide events were organized by Sony Pictures Entertainment and Sony Pictures Animation in anticipation of the release of The Smurfs® (opening in the Philippines on August 10.)

As worldwide audiences turned out to celebrate the birthday of Peyo, the creator of the Smurfs, fans came to events dressed as Smurfs (white Smurf hat, white pants and shoes, and body painted blue). Adjudicators from Guinness World Records confirmed that a total of 4,891 people dressed as Smurfs in 11 locations simultaneously around the world, claiming a new title for Largest Gathering of People Dressed as Smurfs within a 24-hour Period in Multiple Venues. The previous record had been 2,510 people dressed as Smurfs.

The global record was set by people dressed as Smurfs in Brussels, Belgium; Athens, Greece; Scheveningen (The Hague), Holland; Dublin, Ireland; Mexico City, Mexico; Panama City, Panama; Warsaw, Poland; Moscow, Russia; Johannesburg, South Africa; New York, USA; and London, UK.

Commenting on the announcement, Weinstock said, “It’s a thrill to see so many people turn out to be a part of this true fan moment in Smurfs history. Breaking a Guinness World Record on Global Smurfs Day is a testament to the enormous appeal and popularity of these beloved characters.”

Aleksandr Vypirailenko, Guinness World Records Adjudicator, added, “We are impressed by the level of coordination and timing required to pull off this truly global record attempt. With 11 cities, each with hundreds of people dressed as Smurfs – and it all happened simultaneously. We apply the same strict rules and exacting approach to every record that we recognize, and it’s exciting to see that this record was not simply broken, but smashed.”

In addition, people around the world observed Global Smurfs Day, from lit monuments in Brazil to a fun-filled family event at the Tivoli Gardens in Copenhagen. In France, Smurf figurines inhabited Paris’s garden of the Champs de Mars (in front of the Eiffel Tower).

In the Philippines, Global Smurfs Day was celebrated with festivities for the family at the SM Mall of Asia in an afternoon of fun games, wacky snaps at the BaiCapture photo booth, tattoo painting and free blue cotton candy.

The Smurfs make their first 3D trip to the big screen in Columbia Pictures/Sony Pictures Animation’s
hybrid live-action and animated family comedy, The Smurfs. When the evil wizard Gargamel chases the Smurfs out of their village, through a magical portal, and into our world, they land in the middle of New York’s Central Park. Just three apples high and stuck in the Big Apple, the Smurfs must find a way to get back to their village before Gargamel tracks them down. Directed by Raja Gosnell. The producer is Jordan Kerner. The screenplay is by J. David Stem & David N. Weiss and Jay Scherick & David Ronn from a story by J. David Stem & David N. Weiss, based on the Characters and Works of Peyo.

(source: Sony Pictures Philippines)

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Attention SMURF fans!

Let's paint the whole city with color blue, paint our skin with blue, wear some white smurfy hat and booths and lets hand out and join as we celebrate the 1st ever Global Smurf Day this June 25, 2011, be smurfy and also celebrate the birthday of Peyo, creator of Smurfs.

(read more news below)

- press release -

GLOBAL SMURFS DAY: JUNE 25, 2011

Celebrate the Birthday of Peyo, the Creator of the Smurfs,
with Smurfy Events Around the World and Attempt to Break
the Guinness World Records™ Title for Largest Gathering of People Dressed as Smurfs
within a 24-hour period (multiple venues)

CULVER CITY, Calif., June 13, 2011 – On Saturday, June 25, 2011, in celebration of the birthday of Peyo, the creator of the Smurfs (born June 25, 1928), Columbia Pictures and Sony Pictures Animation will coordinate events all over the world as part of Global Smurfs Day, a worldwide event in anticipation of the release of the Smurfs’ trip to movie theaters, it was announced today by Marc Weinstock, president, Worldwide Marketing for Sony Pictures. Columbia Pictures’ and Sony Pictures Animation’s The Smurfs will be released in theaters in the Philippines on August 10, 2011.

Commenting on the announcement, Weinstock said, “There are few characters as iconic as The Smurfs – for more than 50 years, they have been icons of popular culture, appealing across generations. Peyo’s creation endures, and that’s why Global Smurfs Day is a fitting way to celebrate his birthday.”

On Global Smurfs Day, as participants enjoy fun Smurf-related activities in cities worldwide, they will be invited and encouraged to come to the events in Smurf costume in an attempt to set a new Guinness World Records™ title for Largest Gathering of People Dressed as Smurfs within a 24-hour period in Multiple Venues. The events will be synchronized around the world – this will see the most Smurfs that have ever been gathered at the same time. To achieve recognition from Guinness World Records™ the global events must collectively add up to more than 2,510 Smurfs. Adjudicators from Guinness World Records™ will be on hand in 12 cities around the world as it is expected that hundreds of participants in each city will come to the event dressed as Smurfs (white Smurf hat, white pants and shoes, and body painted blue). While all are being asked to arrive at the event in head-to-toe Smurf costume, each event will have Smurfs hats and blue T-shirts available.

Among the cities participating in the record attempt as part of Global Smurfs Day are Brussels, Belgium (Peyo’s home country); Athens, Greece; Scheveningen (The Hague), Holland; Dublin, Ireland; Mexico City, Mexico; Panama City, Panama; Warsaw, Poland; Moscow, Russia; Johannesburg, South Africa; New York, USA; and London, UK. Events include a Smurfs Experience in London as The O2 is turned into The “O-Blue" and a family event at New York’s “Smurf Street Blueport” (a/k/a South Street Seaport); also, Peyo’s family will be on hand to join in the fun in their home country of Belgium.

In addition, there will be Global Smurf Day events in many other locations around the world. For example, in Spain, the village of Júzcar, in the province of Malaga – one of the famous White Towns of Andalusia, renowned for their characteristic whitewashed walls – will kick off the celebrations by painting the entire town blue for the occasion. In addition, “life-size” (that is, 7½-inch tall) Smurf figurines will inhabit Paris’s Trocadero Terrace (in front of the Eiffel Tower), the main square in Reykjavik, Iceland, Bogotá, Colombia’s El Dorado International Airport, and high-traffic areas in Geneva and Zurich, Switzerland. In Taiwan, the landmark Red House will be transformed into a “Blue House,” populated by Smurf figurines. In Copenhagen, Denmark, the event will be at the Tivoli Gardens amusement park, where participants can enjoy face painting, dance-alongs, and more fun-filled events. And in Los Angeles, at Santa Monica Place, there will be a celebration of Peyo’s birthday with Smurfy activities.

In the Philippines, the SM Mall of Asia, one of the largest shopping malls in the world, will host an afternoon of fun activities for the family at the Selecta Kid’s Universe area at the ground floor. Everyone is encouraged to come in their best blue outfits, have free wacky souvenir photos taken at the photo booth, play games, have faces painted, and watch the trailer and film clips on Sony Bravia screens.

For more information about Global Smurfs Day, please visit www.GlobalSmurfsDay.com or contact your Columbia Pictures representative.

The Smurfs make their first 3D trip to the big screen in Columbia Pictures/Sony Pictures Animation’s hybrid live-action and animated family comedy, The Smurfs. When the evil wizard Gargamel chases the Smurfs out of their village, through a magical portal, and into our world, they land in the middle of New York’s Central Park. Just three apples high and stuck in the Big Apple, the Smurfs must find a way to get back to their village before Gargamel tracks them down. Directed by Raja Gosnell. The producer is Jordan Kerner. The screenplay is by J. David Stem & David N. Weiss and Jay Scherick & David Ronn from a story by J. David Stem & David N. Weiss, based on the Characters and Works of Peyo.

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